WE ARE B1

A product-first iGaming company shaping AI-driven content and real-time sports data infrastructure.

OUR STORY

Our story began as Betbazar — a Sales House, the trusted bridge between operators and content creators.
As we grew, Betbazar evolved into a Marketplace. Knowing the market inside out, we matched operators with the best products available — everything they needed to meet their goals.

Standing between both sides gave us a rare view: we understood what operators needed and what it takes to build great content. And we saw where the industry was heading. So we put that insight to work and started building products of our own — AI-driven content and real-time sports data infrastructure, built for what comes next.
After seven years of building, learning, and evolving, we became B1. A product-first iGaming company. Be One.

why b1?

We didn't choose a name to sound different.
We chose one that reflects what we've become.
After seven years, the shift was clear: from access to products, from marketplace to ownership.
One platform, one partner, one decision. No compromises
Not one of many options.
The one operators rely on
Content, data, infrastructure.  All in one place, all built by us

MISSION & VISION

To build products that power operator advantage.

OUR MISION

To redefine the future of iGaming through AI-driven content and real-time infrastructure — built for the industry's next stage of growth.

OUR VISION

THE PEOPLE BEHIND B1

Alex Iaroshenko
CEO
Max Sevostianov
ССO
Michael Cheremuhin
CTO
Nana Shneider
HRD
Oleksandra Panchenko
CMO
Vanna Kraljevic
BDM
Satyendra Atre
BDM

B1 (Be One) — Product iGaming Company Built for the Future of iGaming

B1, formerly known as Betbazar, is a product-first iGaming company developing the infrastructure and content that operators need to grow. From AI-driven sports content to fully managed sportsbook solutions, B1 builds products that give operators a measurable advantage.

From Betbazar to B1: A New Chapter in iGaming

What began as a Sales House evolved into a Marketplace — and then into something bigger. Recognizing where the industry was heading, we shifted from connecting operators with products to building products of our own. That shift gave birth to B1: a platform for operators combining AI content and real-time sports data infrastructure.

Platform Solutions and AI Content for Operators

B1 operates across two independent product lines. AI Sports brings AI-driven sports content that operators add directly to their sportsbook offering. Platform Solutions covers a fully managed Sports Data Feed, a Turnkey Platform, and a Sportsbook iFrame for fast, flexible integration.

Every product is built with the operator in mind — reducing complexity, accelerating time to market, and delivering infrastructure built for the future of iGaming.

Be One.