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OUR STORY
Our story began as Betbazar — a Sales House, the trusted bridge between operators and content creators.
As we grew, Betbazar evolved into a Marketplace. Knowing the market inside out, we matched operators with the best products available — everything they needed to meet their goals.
Standing between both sides gave us a rare view: we understood what operators needed and what it takes to build great content. And we saw where the industry was heading. So we put that insight to work and started building products of our own — AI-driven content and real-time sports data infrastructure, built for what comes next.
After seven years of building, learning, and evolving, we became B1. A product-first iGaming company. Be One.
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why b1?
We chose one that reflects what we've become.
The one operators rely on
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MISSION & VISION
OUR MISION
OUR VISION
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B1 (Be One) — Product iGaming Company Built for the Future of iGaming
B1, formerly known as Betbazar, is a product-first iGaming company developing the infrastructure and content that operators need to grow. From AI-driven sports content to fully managed sportsbook solutions, B1 builds products that give operators a measurable advantage.
From Betbazar to B1: A New Chapter in iGaming
What began as a Sales House evolved into a Marketplace — and then into something bigger. Recognizing where the industry was heading, we shifted from connecting operators with products to building products of our own. That shift gave birth to B1: a platform for operators combining AI content and real-time sports data infrastructure.
Platform Solutions and AI Content for Operators
B1 operates across two independent product lines. AI Sports brings AI-driven sports content that operators add directly to their sportsbook offering. Platform Solutions covers a fully managed Sports Data Feed, a Turnkey Platform, and a Sportsbook iFrame for fast, flexible integration.
Every product is built with the operator in mind — reducing complexity, accelerating time to market, and delivering infrastructure built for the future of iGaming.
Be One.
About B1 (BE ONE)
B1 (BE ONE), formerly Betbazar, is a B2B iGaming product company developing AI-driven sports content, real-time sports data infrastructure and platform solutions for sportsbook operators.
Building on its experience as an iGaming marketplace, the company has transformed into a product-first technology business focused on proprietary innovation, performance and scalable solutions.
What happened to Betbazar?
Betbazar evolved into B1 (BE ONE) in June 2026. The company transitioned from a B2B iGaming marketplace to a product-focused technology company developing proprietary solutions for sportsbook operators.
Is Betbazar still operating?
Betbazar continues its journey under the B1 (BE ONE) brand. The original marketplace business model has been replaced by a product-first strategy focused on developing and delivering B1's own iGaming technology.
Is B1 the same as Betbazar?
B1 (BE ONE) is the successor to Betbazar, but its business model is fundamentally different. While Betbazar primarily connected operators with third-party products, B1 develops its own AI Sports content, sports data technology and platform solutions.
Is B1 an iGaming marketplace?
No. B1 is a B2B iGaming product company, not a traditional marketplace. Its core business focuses on proprietary product development, technology infrastructure and solutions for sportsbook operators.
What does B1 (BE ONE) do?
B1 develops B2B iGaming products for sportsbook operators, including AI-powered sports content, real-time Sports Data Feed technology and platform solutions such as Turnkey Platform and Sportsbook iFrame.
Why did Betbazar rebrand to B1?
The rebranding reflects the company's strategic transformation. After years of working as a sales house and marketplace, Betbazar shifted toward creating its own technology and products. B1 (BE ONE) represents this new product-first direction.
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