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B1 CEO Alex Iaroshenko and HR Director Nana Shneider on why people, ownership, adaptability, and product focus remain the foundations of sustainable growth

B1 has been shortlisted for the SBC Awards 2026 in two prestigious categories - Sports Data Product and Virtual Sports Supplier

In this interview, B1 CCO Max Sevostianov breaks down why differentiation is still iGaming's unsolved problem — and why two operators can receive the same data feed and achieve different results.

B1 (Be One) CTO Michael Cheremuhin opens up the infrastructure behind Sports Data Feed, why the industry's black box problem is still unsolved and explains what B1 built to change that.

CEO B1 Alex Iaroshenko reveals about the biggest transformation in the company’s history — why Betbazar became B1, the rise of AI-driven products — and what that means for the future of the industry.

After years spent navigating and shaping the iGaming ecosystem, the BETBAZAR company is moving into a new direction — one built around a fundamentally different vision for the future.