What If Every Hour Were Prime Time For Your Sportsbook?

Sports betting has traditionally lived by the calendar. Big match? Big traffic. Quiet Tuesday morning? Not quite the same story. AI-Sports are beginning to change that equation.

B1 CEO Alex Iaroshenko shares his view on why the next stage of sportsbook growth may be less about waiting for prime-time events — and more about making every hour an opportunity.

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Sportsbooks Operators already have thousands of betting events every day. Why do they need AI Sports?

Need? I’d say must-have. :)

The issue isn’t the number of events. It’s when they happen.

Traditional sports come with a calendar. AI Sports don’t. They can keep a sportsbook active at 10 a.m., 3 p.m. or in the middle of the night, without waiting for the next major tournament or match.

I often compare it to bringing some of the casino logic into sports betting: it’s always available, it’s fast, and there is always something happening. But the player is still getting what they came for — the experience of betting on sport.

For operators, that creates something very valuable: more control over the rhythm of their sportsbook.

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How does B1 AI Sports portfolio help operators reduce operational costs as well as increase revenue?

AI Sports give operators a scalable way to add more betting opportunities without significantly increasing operational complexity. At the same time, players are always looking for something new. If they don’t find fresh content in a sportsbook, operators risk losing that engagement — and the revenue that comes with it.

That’s where our AI Sports portfolio helps: it brings fresh, always-available content that gives players more reasons to stay, explore and bet.

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What role do you think AI Sports will play in the future of sportsbook operations?

AI will play a major role across the entire sportsbook ecosystem. We’re already seeing it move far beyond chatbots or isolated integrations — it’s becoming part of the core product and the way the whole platform operates.

AI is not just supporting the product; it’s becoming part of the product itself. That gives us the opportunity to build new betting experiences, rethink how sports content is created and take a completely different approach to what a sportsbook can offer.

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What are the key factors Operators evaluate when choosing a Sports Data Feed today?

Some things don’t need reinventing.

Speed matters. Reliability matters. Commercial terms matter. If your data arrives late or inconsistently, all the AI in the world isn’t going to save the experience.

But I don’t believe in the idea of one “perfect” Sports Data Feed.

A sportsbook focused on LATAM can have very different priorities from one operating in Asia or Europe. Different sports, different player behaviour, different product strategies.

So I wouldn’t choose a provider because they have the longest feature list.

I’d ask a much simpler question:

Does this feed fit the sportsbook we are actually building?

If the answer is yes — and the fundamentals are consistently delivered — you probably have the right partner.

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ABOUT B1 (BE ONE):

‍B1 (Be One) is a B2B product-focused iGaming company, shaping AI-driven content and real-time sports data infrastructure.

Read the full interview on the industry media