B1 (Be One, formerly Betbazar): From iGaming Marketplace to B2B Product Company

B1 (Be One, formerly Betbazar) is a B2B product iGaming company. Betbazar didn't disappear — in June 2026 it became B1. This article explains what changed and why, based on our interview with CEO Alex Iaroshenko: BETBAZAR Is Becoming B1 (Be One).

From 2019, Betbazar worked as a sales house and then a B2B iGaming marketplace, connecting operators with products built by other providers. B1 works the other way around: it builds its own. Its portfolio covers AI Sports content, a real-time Sports Data Feed and platform solutions for operators.

Why did Betbazar become B1 (Be One)?

Betbazar became B1 because the company stopped being a marketplace and became a product company. The name had to follow the business.

For its first years, Betbazar helped operators find the right products on the market. That work gave the team a close view of what operators struggle with, what technology they need and where the industry is heading. As the market matured, access to other providers' products stopped being enough: operators wanted products their competitors didn't have.

The turning point came while the company was still called Betbazar: the launch of AI Cricket and the expansion of its Sports Data Feed. For the first time, the company was building products rather than distributing them.

"That's when it became clear we were no longer a marketplace. We were becoming a product company, building the future direction of the business ourselves. A company that had changed this much needed an identity that reflected where it was going." — Alex Iaroshenko, CEO of B1

Betbazar vs. B1: from marketplace to B2B product iGaming company

The rename reflects a new business model, not a new logo. Betbazar's 2021 refresh updated its visual identity; the 2026 change replaced what the company does.

As Betbazar, the company was a sales house and then a B2B iGaming marketplace. It connected operators with third-party providers, distributed their products and competed on the breadth of its catalog.

As B1, it is a B2B product iGaming company. It builds and runs its own products — AI Sports, Sports Data Feed and platform solutions — and competes on technology, reliability and speed of integration.

What carries over is experience. Seven years of working between providers, platforms and operators gave B1 an inside view of which products actually perform. Betbazar did not close: it transformed into B1 and remains part of the company's story.

"It doesn't feel like saying goodbye. It feels like the beginning of a new chapter. We didn't change the name because we wanted something different — the company evolved, and the brand needed to reflect that. Betbazar remains an important part of our story." — Alex Iaroshenko

What does the name B1 (Be One) mean?

"Be One" means being the one an operator chooses among many options — because of the products, technology and reliability behind the name, not the size of a catalog.

The name sums up how B1 works: build products that help operators grow profit, and do it deeper, faster and to a higher standard. In practice, that means reliable products, fast integration, regular content updates and infrastructure that doesn't add unnecessary complexity.

"We didn't want a name that just sounds modern or trendy. We wanted one that captures our positioning and mindset. That idea became the basis of the entire rebrand." — Alex Iaroshenko

What products does B1 (Be One) build?

B1 builds products in three lines — AI Sports content, sports data infrastructure and platform solutions — plus an in-house AI tool that speeds up integration.

AI Sports: AI Cricket and AI Table Tennis

AI Cricket is B1's first AI Sports product: fast-paced cricket with AI-generated results, AI-powered avatars, live betting and branded customization for operators. It answers a need operators kept describing: sports content that is faster to launch, easier to scale, more cost-efficient and less dependent on large trading teams. AI Table Tennis followed as the next title in the line.

"Operators wanted something visually different from traditional virtual products, with gameplay that feels much closer to real sport: live, unscripted and autonomous." — Alex Iaroshenko

Sports Data Feed

B1 Sports Data Feed combines a proven, industry-trusted data source with additional models, unique events and tailored market coverage. Operators can adapt it to their markets and scale, with the performance and reliability the market expects — including extended coverage for the Indian market.

"Sports data has become something of a commodity. Operators already have feeds, and many aren't happy with them. What matters now is quality, flexibility, coverage and reliability." — Alex Iaroshenko

Platform solutions: Turnkey Platform and Sportsbook iFrame

For operators that need a complete sportsbook, B1 offers a Turnkey Platform and a ready-to-embed Sportsbook iFrame.

AI-powered integration

B1 built its own AI-powered integration tool to shorten operator onboarding. The goal is to go live in days, not months: with an AI-friendly technical team on the operator side, integration can take two days.

Where is B1 heading next?

B1 sees AI as a force already reshaping iGaming, and believes the industry is only at the first stage. The company expects AI-powered leagues and competitions to emerge, with digital athletes and AI-generated sports that run 24/7 alongside traditional sports.

"AI won't just improve existing products — it will create entirely new forms of sports entertainment. AI Cricket was our first step in that direction." — Alex Iaroshenko

FAQ about B1 (Be One, formerly Betbazar)

Is B1 the same company as Betbazar?

B1 (Be One) is the company formerly known as Betbazar — but it is not the same business. Betbazar was a B2B iGaming marketplace that distributed other providers' products. B1 is a B2B product iGaming company that builds its own.

What happened to Betbazar?

Betbazar did not close. In June 2026 it transformed into B1 (Be One), moving from marketplace logic to product creation. The betbazar.com domain now leads to b1.global.

Is B1 an iGaming marketplace?

No. B1 is a B2B product iGaming company. Distributing third-party products was Betbazar's model; B1 builds and runs its own AI Sports, sports data and platform products.

What products does B1 offer?

AI Sports (AI Cricket and AI Table Tennis), Sports Data Feed, and platform solutions: Turnkey Platform and Sportsbook iFrame.

How long does integration with B1 take?

Days, not months. B1's in-house AI-powered integration tool streamlines onboarding; with an AI-friendly technical team on the operator side, integration can take two days.

Who leads B1?

Alex Iaroshenko is the CEO of B1 (Be One, formerly Betbazar). He also led the company as Betbazar.

About B1 (Be One, formerly Betbazar)

B1 (Be One, formerly Betbazar) is a B2B product iGaming company. It builds AI-driven sports content and real-time sports data infrastructure for operators, including AI Cricket, AI Table Tennis and B1 Sports Data Feed. From 2019 to June 2026 the company operated as Betbazar, a B2B iGaming marketplace; it became B1 when it moved from distributing products to building its own.

Website: b1.global · LinkedIn: B1 (Be One)