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September 25, 2026

B1 CEO: The Bigger Strategy B1 Is Taking to SBC Lisbon

B1 CEO Alex Iaroshenko shares how B1 is expanding its product ambitions, what’s driving its latest launches and what operators can expect at SBC Lisbon

September 8, 2026

AI Table Tennis: B1 Is Redefining What Sports Content Can Be

CCO Max Sevostianov and CTO Michael Cheremuhin unpack the business case, the tech behind the product, and what it can actually change for sportsbook operators

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October 12, 2026

B1 Nominated for at ACE Alliance Awards 2026

B1 (Be One) has been nominated for Esports Provider of the Year at the ACE Alliance Awards with its AI-Driven Sports portfolio

October 7, 2026

B1 Shortlisted at EGR Operator Awards 2026

B1 has been shortlisted as Innovator of the Year at the EGR Operator Awards 2026 with its AI-Driven Sports portfolio

September 25, 2026

B1 CEO: The Bigger Strategy B1 Is Taking to SBC Lisbon

B1 CEO Alex Iaroshenko shares how B1 is expanding its product ambitions, what’s driving its latest launches and what operators can expect at SBC Lisbon

September 8, 2026

AI Table Tennis: B1 Is Redefining What Sports Content Can Be

CCO Max Sevostianov and CTO Michael Cheremuhin unpack the business case, the tech behind the product, and what it can actually change for sportsbook operators

August 25, 2026

Machines watch the system, people talk to clients

B1 CTO Michael Cheremuhin on why big coverage numbers don't make money, how live and pre-match data serve different goals

August 11, 2026

Building a Company That Can Outgrow the Market

B1 CEO Alex Iaroshenko and HR Director Nana Shneider on why people, ownership, adaptability, and product focus remain the foundations of sustainable growth

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